My, how time flies!

I fully intended to get back here with a post sooner than now. Unfortunately, “life happened” — again, and I was waylaid so much so that I’m not here until now!

So, here’s something for you to think about today…

Producing web copy for a site is something, which if done correctly, takes some time to create. Many copywriters know the value of well-written copy so they constantly change the copy on their Web sites to keep up with the demand of their targeted audience. The question is, how often should you produce new content?

It all depends on the type of content you are talking about and how well it is or isn’t performing for you. Let’s take a closer look.

Sales Copy Content

There are a few factors to consider when determining how often you should change or produce new content. If you follow your rankings on any of the popular search engines and you see your rank drop, then you may want to freshen up your content to help move you back up the ranks. Creating keyword rich articles that can be distributed throughout cyberspace will help to increase your rankings and put you back in the spotlight.

If your site offers something for sale, it is wise to change the content up when you have a new offering, such as a free or discounted offer. There is no need to completely re-do your entire Web site as this may confuse dedicated visitors when they come to the site in search of something they had found there before.

Obviously, if your site is doing well in attracting new visitors and subscribers, you probably won’t need to change your copy. However, it wouldn’t hurt to tweak it here and there to keep it fresh and on the search engines’ radar.

Tweaking the sales copy on your site and performing maintenance is suggested. However, if you’re one of the lucky ones whose copywriting produces quality leads and your sales are through the roof, then leave it and think of the old adage “If it isn’t broke, don’t fix it.”

Blogs or Informational Site Content

If your content is in blog form, it’s extremely important that your readers have fresh content an either a daily basis or every other day. A blog is something where readers want and wait for new content to be published. You need to keep this content as current as you can so in order to keep and increase your readership.

As for informational sites and article marketing techniques, the more information you can give visitors and potential customers, the better. Search engines love fresh content and so does your audience. Keep the quality content they’ve come to know and love coming and they’ll keep coming back again and again.

Having said that, it is my intention to practice what I preach by keeping my content fresh, too.

In the meantime, while you’re waiting to see if I really do, drop by Konceptuality to get a copy of our report on proofreading and editing tips and to sign up for our ezine, “On the Bright Side”.

Yours in producing fresh content,

You may be one of the many who have taken on the social networks as marketing tools for your business. And in doing so, you have decided to use Twitter. But now you’re “dressed up with an account” and “don’t know where to go” or how to begin. So you stare blankly at your Twitter page.

What should you tweet about?

You have 140 characters to work with and while that seems easy, it can prove more difficult to provide a valuable post in 140 characters or less. You want to engage your audience, but the question then becomes how.

What should you share with your followers? What is it that they want to see?

For starters, they want great conversation. Give them a statement worth replying to. Reply in kind and open the lines of communication.

They want to get to know you–the person behind the tweets. Give them the opportunity to get to know you–your personality–as well as your company and services.

They want links to great sites, videos or information. If you find it relevant and useful, chances are someone else will appreciate the resource as well.

They want a tweet worthy of sharing with their own followers.

Whether that comes in the form of a particularly humorous quip or a great article you have read, give them something they can retweet.
While you want to engage your followers, they want to engage you, as well.

Don’t be afraid to jump in and get involved yourself. Join in on the conversations, thank a fellow Twitterer for sharing a resource you found helpful. Retweet their posts as well.

In any good relationship there is balance, give and take.

Don’t ask anything of your audience that you are not willing to give yourself. If you are afraid to take your social networking to the next level, don’t expect that others will find you approachable and worthy of their time and effort.

Give them what they want and what you will get in turn will be invaluable to you and your business.

Now, get thee to the sign-up box on the top left of this page, get on our list, and regularly receive information by email on Tweeting and Internet Marketing.

Yours in Tweeting,

It seems I’ve once again managed to be away from here a little longer than I originally planned. And, while I’ve been playing catch-up with some Internet happenings, I thought this bit of information about sales letters might be of interest. So, here’s my piece…

People include all kinds of sales pitch in their sales letter, yet sometimes they will still not achieve the results they want. The importance of a sales letter is likened to having a shop to sell cars. If the looks of your shop isn’t delivering a good impression, no one will be buying your cars.

So, you must make sure your sales letter has answers to the most basic questions, and encourages interest in your visitors towards your product.

Here are five specific questions to consider when writing a sales letter:

1. What’s in it for me?
The number one rule of salesmanship – people only buy for one reason, which is to get the results from a product, and what they will receive from it. To achieve this result, you must quickly catch their attention right off the bat, starting with your headline. Create a very convincing headline and in that one shot tell your visitors what they will get.

2. How will my life be better?
Here, you have to understand the emotional appeals that attract your prospects like bees to honey. So think about what your potential customers want. Such as things like whether they want to become richer, smarter, better looking, thinner or more popular? Do they want to save time, money or effort?

Study your niche market until you know what emotional buttons to push, and you’ll instantly see a huge increase in your sales. Use their desires to attract them, that’s where you will get them nodding their heads, and they’ll continue reading right to the end.

3. Why should I trust you?
People are skeptical when something requires them to take out their wallets in order to buy a certain product. Thus, you need to clear their doubts by providing positive testimonials from your previous customers. You can also emphasize the benefits of your product.

If you don’t have testimonials for your product, search for forums related to your niche and offer to give a complimentary copy in exchange for a testimonial. Usually you will get a hot response in no time.

4. What will happen if they say no?
Actually, you are not going to let them say no; that’s it. Remind them about the problems they are having, the frustrations, how much money they have, or how sad their lives are currently. Tell them how they can change all of these in one easy shot just by a small investment in your product.

5. Will I be stuck with your product?
This is where you seal the deal. Tell them you provide a 100% satisfaction guarantee, and they must get it now. The most important thing is to make your offer strong enough you get them to buy.

The rest depends on their choices.

It’s interesting to note that 70% of the people who purchase a product will not refund it unless they have seen something similar before, or if from the beginning their original plan has been to only “borrow” it.

So, when you have all these points in your sales letter in answer your prospects’ questions, not only will you gain an unfair advantage over your competition you’ll also let your prospect know you truly care about their problems.
They’ll also easily know you have the solution they need!

With that said, take a look here; that’s where I discuss some of the services I provide that might help you in your online marketing activities.

Yours in writing sales letters,

Well, so much for mid-year Resolutions!

I fully intended to make it a point to stop in here to post on a more regular basis. And I was doing a pretty good job of it, too. Until the last month or so!

When my computer and I seemed to have a difference of opinion on how it ought to run. Because it wouldn’t!

As luck would have it, though, I did have a “second computer” nearby and before my last “computer episode”, I had managed to get all my files transferred to my “second computer” using the “restore” feature of Carbonite.

In other words, all my files had been backed up online on a regular basis so I just used the “restore” feature and they were transferred to my “second computer”.

So this post is to just let you know I am still out and about and I’ll get back to a more regular blogging schedule of every 2-3 days or so.

Yours in playing catch-up,

P.S. I’ll be back this afternoon to add some information.

I’ve been somewhat “offline” these last few days, although I was really on…just perhaps working somewhat at half-staff; it seems my “main computer” is having work issues or something because after I had it “tuned up” it immediately went into hibernation when I brought it home.

Which means, it did the exact same thing it did (like shut off) before I took it in to be tuned up!

Since I’ve finally got my files, documents, software and the like transferred to my extra (now main) computer, I don’t have to lay as low as before and can get back into the swing of things.

And just in time to let you know that I have some exciting news. Traci Knoppe, creator of the “Beginner to Blogger in 4 Weeks” ecourse is offering a physical delivery DVD!

Traci says, “This is perfect for those folks who want to work at their own pace, and don’t want to wait 4 weeks to get all the lessons.

This is the exact same content – all the PDFs and videos all on one DVD!

The price for the DVD is $67. The DVDs will ship to each customer within 48 hours of their order.

So, feel free to check it out here.

Yours in learning blogging,